History as Sticky Content: Re-engineering Your Analog Past for the Digital Future

History as Sticky Content: Re-engineering Your Analog Past for the Digital Future

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Nothing kills bad content faster than social media. The pressure to churn out more and more content in this digital age is palpable. But if you’re only thinking as far as your current message platform, beware: If your content isn’t rich, broad and deep, your audiences will call you on it. Today’s content debate shouldn’t just be about creating content that is sharable and entertaining. It needs to be focused, strategic content that is authentically yours. As the pioneer in the field of heritage management, The History Factory has assisted a wide range of organizations who have found that history and heritage-themed content attracts more engagement and commentary than other content. In this workshop, participants will learn from experienced curators how heritage can be a secret weapon for their social media strategies. Helpful tips for mining, managing and leveraging historical assets – artifacts, documents, photographs, film, oral histories – for a wide range of platforms including Facebook, Twitter, Instagram, and Pinterest will be shared. Issues such as the proper digitization of historical assets as well as use copyrighted materials will be covered.

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